Cookie Policy
Last updated: January 15, 2025
We use tracking technologies on profluxultra.com to help us understand how you interact with our backup and disaster recovery solutions. This policy explains what these technologies are, why we need them, and how you can manage your preferences.
Think of these as helpful tools that remember your settings and let us know which parts of our site work well for people looking to protect their business data. Nothing sinister, just practical stuff that makes your browsing experience smoother.
What Are Cookies Anyway?
Cookies are small text files that websites place on your device when you visit them. They're not programs and can't carry viruses. Most websites use them because they help sites remember who you are and what you were doing.
When you visit our site looking for backup solutions, cookies might remember that you were browsing our disaster recovery information. Next time you visit, we can show you content that's more relevant to what you were interested in. It's like leaving a bookmark in a manual so you can pick up where you left off.
What We Track on ProFluxUltra.com
Essential Cookies
These keep the site working properly. Without them, you wouldn't be able to navigate between pages or access secure areas. They're on by default because the site literally won't function without them.
Example: Session identifiers that remember you're logged into our client portal, or security tokens that protect against unauthorized access attempts.
Functional Cookies
These remember your choices and preferences. Things like your preferred language setting or whether you've already seen certain notifications. They make the site adapt to how you like to use it.
Example: Remembering that you prefer to view technical documentation in a specific format, or that you've dismissed a particular announcement banner.
Analytics Cookies
We use these to understand which content helps people most. They tell us things like which service pages get the most attention or where people tend to get stuck. This helps us improve how we present information about our backup solutions.
Example: Tracking that many visitors spend time reading about ransomware protection might tell us we should expand that section or create related content.
Marketing Cookies
These help us show relevant information to people who might benefit from our services. If you've been reading about disaster recovery planning, we might show you content about backup strategies when you browse elsewhere online.
Example: Remembering that you downloaded our recovery time objective guide so we can suggest our related business continuity resources.
Other Tracking Technologies We Use
Beyond cookies, we use a few other methods to understand site usage:
- Web beacons are tiny images embedded in our pages that tell us when someone has viewed specific content. We use these to see which email newsletters get opened and which articles get read.
- Local storage keeps certain preferences right in your browser. It's similar to cookies but can hold more information and doesn't expire as quickly.
- Session replay tools record how people navigate our site. We watch these recordings to spot confusing layouts or broken links. Personal information gets masked automatically.
- Server logs capture basic technical data every time someone accesses our site. This includes IP addresses, browser types, and page load times.
Why This Matters for Your Experience
Here's what tracking actually does for you when you're exploring our backup and disaster recovery services:
Site Performance
We can see which pages load slowly and fix them. If our disaster recovery calculator takes too long to respond, analytics data shows us where the bottleneck is.
Content Relevance
When someone spends time reading about cloud backup solutions, we know that topic resonates. We'll create more content around that because it's clearly helpful to businesses like yours.
Security Monitoring
Tracking helps us spot unusual activity patterns that might indicate security issues. Multiple failed login attempts from the same IP address? That's something we need to investigate.
Better Communication
If you've already downloaded our backup planning guide, we won't keep suggesting it. Instead, we'll point you toward the next logical resource in your research process.
How to Control Your Cookie Settings
You're in charge of what gets tracked. Most browsers let you block or delete cookies whenever you want. Just know that some site features might not work as smoothly without them.
For marketing cookies specifically, you can opt out through your browser settings or by declining them when you first visit our site. Essential cookies can't be turned off because they're necessary for basic site functionality.
Managing Cookies in Your Browser
Every browser handles cookies a bit differently. Here's where to find cookie controls in the most common browsers:
Data Retention and Storage
Different types of cookies stick around for different lengths of time. Session cookies vanish when you close your browser. Others might last for months or even years, depending on their purpose.
Analytics data gets aggregated and anonymized after a while. We don't need to know that a specific person visited on a particular Tuesday six months ago. We just need to understand traffic patterns and user behavior trends.
Marketing cookies typically expire after a few months. If you haven't interacted with our site in a while, those preferences reset. You're starting fresh, essentially.
Third-Party Cookies
Some cookies on our site come from services we use rather than from us directly. For instance, if we embed a video demonstration of our backup software, the video platform might set its own cookies.
We vet these third-party services, but their cookie policies are separate from ours. If you want details about how they handle tracking, you'll need to check their individual privacy policies.
Updates to This Policy
Technology changes, regulations evolve, and we might add new features to our site. When we make meaningful changes to how we use cookies, we'll update this policy and adjust the date at the top.
For major changes, we'll notify you through the site or via email if you're an existing client. Small tweaks and clarifications happen without fanfare, but you can always check back here to see the current policy.
Questions About Our Cookie Usage?
If something here doesn't make sense or you want more details about how we track site usage, reach out to us. We're happy to explain what data we collect and why.